209%
revenue growth in three years
Helped deliver growth alongside a move from losses to a 13.5% EBITDA margin.
Build the next version.
Commercial and operating leadership, from strategic choices to practical change.
Who LANE works with.
11.5%
EBITDA margin after cost reset
Removed $1m+ in annual recurring costs in a separate business, helping achieve this margin.
3–5 years
multi-million-dollar recurring contracts
Designed and sold operating models spanning in-house, outsourced and offshore delivery.
~$5m
revenue reporting corrected
Identified revenue missing from reporting due to incorrect data and corrected the picture.
Selected results across executive leadership and independent consulting; separate engagements. Financial results are presented anonymously.
When to bring in LANE
Where LANE creates value
What’s happening in the business
How LANE helps
Growth is outpacing the business
Decide what should scale and what needs to change. Build the commercial model, leadership and capacity for profitable growth.
The founder has become the bottleneck
Clarify the founder’s future role. Build leadership and decision rights that let the business operate beyond one person.
Revenue is growing, but profit isn’t
Examine pricing, scope, customer mix and delivery. Test the economics against cash, capacity and customer response.
There’s an opportunity to expand or diversify
Use customer evidence and future signals to test demand, economics and capability before committing capital.
Investment, succession or sale is on the horizon
Strengthen earnings, leadership and revenue quality. Address dependencies and operating risk.
Integration, separation or major change needs leadership
Define the future operating model. Make the hard calls and connect the work across people, customers, suppliers, data and systems.
The LANE Method
Start with the intended future.
Inside the business
Performance, people, operations and leadership.
Outside to the market
Customer needs, competition and sector shifts.
Across time
Historical patterns, current signals and future possibilities.
Business todayThe way forwardIntended future
How we workSet C → Understand A → Test + refine C → Build B
01 / Set C
The intended future.
Start with the owners’ and leaders’ ambition. Define success before measuring the gap.
02 / Understand A
The business today.
See what’s working, what’s holding value back and what is changing around the business.
03 / Test + refine C
Test the ambition.
Challenge the assumptions. Test options and make the commercial trade-offs.
04 / Build B
The way forward.
Turn choices into costed priorities, owners, measures and near-term commitments.
Living strategy
Keep building the next version.
A rolling 12-month roadmap. Commit near term; keep later choices open. Review signals and results monthly, reassess priorities quarterly and revisit the ambition annually. Material evidence triggers an earlier review.
Built into the operation
Clear decision rights, a decision log, named owners and review triggers. Follow decisions through into budgets, roles, workflows and systems; check that changes take hold.
Work with LANE
The right support for the work.
Operating partner.
Ongoing strategic challenge, leadership advice and hands-on change with leaders, teams and advisers. Fractional or interim leadership can also be agreed.
Capacity and involvement are agreed around the work.
The Value Build.
A commercial case and rolling 12-month roadmap, with costed priorities and the first 90 days ready to act on. Align the ambition, design options, test assumptions and commit to the work.
Scope, outputs and leadership input are agreed before starting. Substantial implementation is scoped separately.
Focused work.
Experienced leadership for a defined commercial or operating challenge: strategy, investment cases, commercial models, practical AI tools or change that needs senior ownership.
Scope, involvement and scheduling are agreed around the work.
About Chloe
The thinking comes
from doing the work.
LANE was founded by Chloe Lane, a former CEO and COO with more than 20 years’ experience in commercial and operating leadership.
I’ve run businesses myself. I work with business leaders and their advisers as a confidant and hands-on operating partner. I challenge assumptions, bring commercial judgement to hard decisions and help teams make the changes happen, whether that means a stronger operating model, clearer leadership or practical AI tools that I design and build.
Gold Coast. Working across Australia.
Quietly, obviously.
Conversations with LANE are confidential.
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